Recent Study Backs Up Big Advantages of PEOs

The Professional Employer Organization (PEO) industry continues its steamrolling success at a hefty growth rate of almost 30% per year- and that number increases each year! In 2017, PEO companies provide services to between 156,000 and 180,000 small and mid-size businesses, employing between 2.7 and 3.4 million people.

There are many reasons why employers turn to these companies for help with administrative and business matters. Employers want to focus their time and energy on running their business and not on the paperwork, liabilities and obligations of having employees.

Many small business owners do not have the mandatory training they need to perform human resource, payroll and accounting tasks that every business needs. They also might not have expertise in risk management or compliance to keep their business liabilities low. And since employee insurance programs continue to increase in difficulty and cost, some employers are not able to offer their employees access to these essential benefits.

PEOs take these burdens off the table and allow employers to refocus their attention to the parts of their company that need their proficiency. They have experts on staff to handle all of the HR, payroll, and workers’ compensation insurance hassles that take up so much valuable time. Plus, they give small-group markets access to many employee benefits and employment amenities they would not have otherwise.

A PEO’s economy of scale enables each of its clients to increase their bottom line by keeping their costs low. Plus, they provide time savings by handling regular occurring and time consuming tasks that become more or less “busy work” for them and their employees.

Between 1980 and 2000, the number of labor laws and regulations grew by almost two thirds, according to the federal Small Business Administration. This same study estimated owners of small or mid-sized business spent up to a quarter of their time on employment-related paperwork. Using a PEO company for these matters frees up the business owner so he/she can concentrate on sales and growth.

According to a recent study done by McBassi and Company for NAPEO (the National Association of Professional Employer Organizations), business owners who use PEOs have an edge over their competition when it comes to business growth. They found that businesses who use these services:

Had revenue growth that was twice that of those who do not (10 percent versus 5 percent);

Had expected revenue growth that was 40 percent greater than those who do not (14 percent versus 10 percent); and

Were 16 percent more likely to report an increase in profitability (58 percent versus 50 percent).

In addition, the same study (titled PEOs: Good for Businesses and Their Employees, September 2017) found that employers were happy in their outsourcing relationship. Findings include that:

98 percent would recommend a PEO to a small business colleague;

70 percent report that their revenues have increased since becoming a client; and

66 percent report that their pro tability has increased since becoming a client.

Employees who work for businesses using these companies are happy with the relationship, as well. This study shows that those employees report significantly higher scores on key measures related to employee satisfaction and confidence in company management, such as:

Levels of employee engagement (+5);

Intention to stay with their current employer until retirement (+8);

Belief that employer is taking the right steps to be competitive (+8);

Trust that employer is supporting employees in delivering excellent customer service (+7); and

Confidence in employer’s approach to growing the company (+5).

Almost any business can find value in a PEO relationship- clients range from accounting firms and construction to manufacturers and government agencies. The average client is a small business with an average of 19 employees, but some clients have fewer than three employees. Increasingly, larger businesses are signing up, too.

Small Business Success – The Top 5 Surprising Reasons Most Businesses Fail And How To Avoid Them

There is no agreement among experts on the percentages of businesses that fail. Recently, Forbes estimated that 80% of companies fail, while Fortune claims it is closer to 90%. According to the Small Business Administration (SBA), about 50% fail within the first year. Of those that survive, the SBA goes on to tell us, only about 66% survive the second year.

Whatever the number indeed is, most small businesses do not survive the first couple of years. Why is the survival rate so low?

In starting many businesses myself and working with small businesses owners as clients, I’ve come across five surprising reasons why small business owners struggle and fail. In this article, I’ll point out these reasons, and by knowing them, you can avoid these pitfalls.

Reason #1 – Don’t know what product they are selling.

It is hard to believe that most business owners do not understand what product or service they are selling. They say “People come to me to buy flowers,” “I’m offering insurance,” or “I sell cupcakes.” But the truth is, they are not selling a product or a service, they are selling a feeling or emotion.

Buying habits are based on feeling and emotions and are only justified by the use of logic. Let that sink in. People buy based on feeling and emotions and then defend it with logic.

Let’s say you have a flower shop. People can buy flowers from many different sources these days. Supermarkets have flowers as do some convenience stores. Why should they buy from you?

What feelings or emotions can you promote that will set you up for success with your business?

Reason #2 – Don’t know who is their ideal customer

Many business owners will say that they don’t care who their customers are. Just as long as they have customers, they are happy. They just want to have customers.

The truth is it is essential for you to know who your ideal customers are, and there are many benefits for this. When you work with your perfect customer, you do your best work because you enjoy working with them. You will be more inspired and fulfilled by what you do. You will connect with your customer on a deeper level, and they will more likely recommend you to others.

So, who is your ideal customer?

Reason #3 – Don’t know what makes them unique.

I come across many business people who believe that they will be successful just because they open their doors, have a website, or hang a sign up that says they are open for business. They think that the product they have will sell itself. Sometimes this can happen. However, it is an infrequent occurrence.

In this increasingly confusing world, information and products are continually bombarding your customers from all sides, and you need to stand alone to stand out. To do this, you need to be unique from all the other businesses out there doing the same thing you are. By being unique, your customer will recognize you and come looking for you.

What is it that makes you unique in the market?

Reason #4 – Don’t know how to promote the business.

When a business does not know what product they are selling, what makes them unique, and who their ideal customer is, they have a difficult time promoting their business. If you are trying to please and attract everyone, your message is too broad to appeal to anyone, and you waste a lot of time and effort with your marketing.

If a business is clear on what and who it is, promotion is simpler and more straightforward. Advertising becomes more targeted, and because of this, its success rate is higher.

In light of this, how can you now promote your business?

Reason #5 – Don’t know their end goal.

So what game are you playing? Many of the businesses I come across answer this question by saying they want to be successful. But what does successful mean? The answer is different for everyone. A company that does not know what their end goal of being in business is, they do not have a direction in which to work towards, and because of this they flounder around and never achieves their goals.

Knowing what your end goal is to provide you with a direction in which to work. Is your end goal to eventually sell your business for a profit? Or maybe it is to provide a comfortable life for yourself and your family? But understand if it is the latter, what does comfortable mean to you? What salary do you want to earn? Or is it that you want to spend more time with your family? Knowing the answers to these questions gives you a direction and a goal.

So what is your end goal?

Do you want to transform your business and have all that your heart desires without all the stress and setbacks you’re currently experiencing?

To be able to do this, you’ll need to get clear on what you want, set goals and achieve them. Go to [http://www.lojope.com] to find tools, articles, and the support you need.

The quickest way to achieve your goals is not to attempt them by yourself. Even if you don’t hire me as your coach, hire a coach, all the high achievers do it. If you don’t hire a coach, at least work with a trusted friend as the path doesn’t have to be long and arduous, especially if you have someone along for the ride.

Types of Custom Promotional Merchandise Ideal for Smaller Businesses

As a smaller business, you don’t have the unlimited budget of a large corporation when it comes to your custom promotional merchandise, which means you need to look for branded merchandise that is affordable and will work into your budget. Just because you are a smaller company, doesn’t mean you should ignore this amazing branding opportunity.

We have put a list of the top custom promotional merchandise options for the smaller business, that will work into your budget and provide clients with a branded item that they can use, boosting your brand visibility on a daily basis.

The first and probably the most popular of all the custom promotional merchandise that you can buy is T-Shirts. Ensure when you choose to brand t-shirts with your company logo that you choose a good quality garment, such as a polo shirt, which can be worn by men and women. Whether you are getting your team to wear the t-shirts to promote your business wherever they go or you are looking for promotional t-shirts you can give or sell to your clients, never ever compromise on quality.

Another great opportunity for the smaller business is branded pens. Everyone uses pens and they are cheap. You can buy a high volume of pens branded with your logo at a price that works into your budget and you can use them in-house and hand them out to clients, so that your company name is being seen throughout the day every day.

Further you may want to look at coffee mugs. Almost everyone has their own coffee mug at the office and drinks at least one cup of coffee while at work. The benefit of these mugs is that they are branded with your company name and logo, along with any other important information you want to put on them, what this means is every sip of coffee or tea your client takes, your name is seen and remembered, not only by them but the others in the office.

Key chains are another great branding opportunity when looking for affordable custom promotional merchandise. Have some key chains printed with your company name, logo, address and phone number. Clients can use the key chain on their keys and in the event they are lost, hopefully someone has contacted your company or dropped them off. In addition to branding these are a great opportunity to add a bit of added value to your service.

If you have a store, then you definitely want to look at reusable bags that your clients can take away from your store and use time and time again when they do their basic shopping. The great thing with reusable bags is that your clients can use them for anything and at any time and what that means is your company name is being seen by a variety of people every time your client leaves their home with your bag in hand.

If you are on a very tight budget, then take a look at lanyards. Lanyards hang around your neck, with your branding of course, but the benefit is that clients can use them to hang their access card for the office or even their keys to reduce the risk of losing them. They can be used for all types of applications, boosting your brand in the process.

Other options can include the credit card wallet, because these days with the number of credit cards, debit cards and loyalty cards you receive, they cannot all fit into your wallet easily. The credit card wallet can free up your clients purse or wallet, enabling them to keep all their cards in one handy place.

Brandz is a United Kingdom based company specializing in promotional products. This well-established company provides a complete turnkey service from the initial stages through to completion. They provide their customers with an experienced team who focus on helping their customers improve their branding with a range of promotional products to meet their requirements and marketing budget. Brandz offers a twenty four hour service, the highest quality products and affordable prices. Samples are available on request to help their customers identify the best promotional products to choose from based on the extensive range available on their easy to use and secure website.

Small Business Should Invest in Big Data and Analytics

Big data refers to huge volumes of structured and unstructured data; however, processing such massive volumes of data via traditional data management tools is inefficient and impossible. To understand big data you have to realize the devices that are collecting it today e.g. bar code scanners, mobile cameras, CCTV cameras, motion sensors, smoke alarms, web analytical tools, CRMs, etc. From the examples, you can see that these devices collect a vast array of data types hence the structured and unstructured part in the definition. The sheer velocity at which the data is being produced cannot be controlled and processed using traditional methods and tools.

However, the use of big data and incorporation of big data analytical technology gives businesses the competitive edge over their competitors.

Big Data and Small Businesses

It is only a thing of the past when terms like big data and business intelligence were associated with large enterprises only. Today, small businesses have to leverage the data they are collecting in order to remain a part of the competition. For years, cost has remained the main reason why small businesses did not adopt big data analytical technologies, but this has changed now. There are budget-friendly tools available for small businesses to take advantage of the data they are collecting today. According to some experts, small businesses can take better advantage of big data since they are able to make the necessary changes far more quickly than large enterprises i.e. real-time response to insights from available data.

According to an IDG study in 2016, 78% of the large enterprises agree that big data strategy has the power to change how businesses have always operated. This shows the acceptance of big data technology and strategies for large enterprises and strengthens the fact that small businesses could become irrelevant if they did not adopt the same strategies.

Benefits of Large Data Analytics

Large Data and Big Companies, a report by IIA Director of Research, Tom Davenport, reveals that businesses are benefitting greatly from big data analytics especially in improving their products, making business decisions faster and reducing costs. Here are some ways small businesses can benefit from big data.

• Cost Savings

The upfront cost of implementing large data tools and strategies is high undoubtedly, but the long term benefits of doing so are matchless. The healthcare industry is a great example of how the use of large data can help businesses reduce their costs regardless of their size. Using predictive analytics, Medicare and Medicaid Services forestalled more than $210 million fraud in healthcare with just 2 years of utilizing the aforementioned technology.

In addition to preventing frauds, small businesses can also reduce their costs by steering clear of creating more inventory than needed, including better partners in the supply chain, etc.

• Improved Decision Making

This is the biggest benefit of large data. It allows businesses to expedite decision making by processing the data fast and giving insights in timely manner. In the past, business decisions were reserved for future strategies in the light of available data and the trends that were observed in it. The amount of data that businesses are sitting on today is huge and thus more powerful insights are to be gained from it.

This vast amount of data requires the use of modern big data hardware technologies. Once both the things are in place for a business, they can understand customers better, create products that are a closer reflection of what customers want and develop a brand based on most reverenced values.

• Impenetrable Security

Businesses are more focused today on using large data to improve their core capabilities, but less attended to a more serious concerns i.e. cyber threats and security breaches. Almost every small, medium and large business is connected to the internet today. Moreover, the Internet of Things has broadened the attackable security surface for businesses making it easier for cyber criminals to attack networks and penetrate company databases.

The biggest concern for modern businesses is that they have to “respond” to cyber attacks that have already occurred rather than being able to prevent them from occurring. The use of big data and big data analytical tools can be a game changer in this area allowing businesses to prevent any security attacks way before they are executed.

Key Technologies Helping Businesses Make the Best of Big Data

As a small business, you will have to familiarize with various technologies that help you store, analyze and take action on big data. Here are some important ones:

• Hadoop

It’s a framework supporting the storing of large amounts of data using an open-source approach. Once data is stored, Hadoop enables the use of a variety of applications using “clustered hardware” at its base. Due to the cluster of commodity hardware, it becomes possible and easy for businesses to process big data despite its increasing volume.

• Data Mining

This is the technology that enables business owners to capture insights, patterns and trends from big data that otherwise cannot be obtained with a traditional approach. Data mining is what allows you to jump in a large sea of structured and unstructured data, make sense of it all and produce analytical insights that help businesses with real-time and future decisions.

• Predictive Analytics

Predictive analytics walk side by side with data mining. Artificial is at the heart of predictive analytics, enabling business owners to adjust their present strategies by giving predictions about what will transpire for the business based on existing data.

• Text Analysis and Mining

One huge concern for modern business is to analyze the noise on various web platforms such as forums, blogs, social networks, etc. to understand what customers expect from a particular brand. Finding out about brand mentions and understanding customer’s impression of your brand can help you readjust your marketing approach to gain customer loyalty. Text mining helps small to large sized businesses go through text data from emails, blog posts, social networks, etc. and hear customers “voice”.

With the rise of smartphones, artificial intelligence and IoT (internet of things) it has become clearly visible that businesses will now have to handle mountains and mountains of data, and make use of big data analytical and processing technologies to have the competitive edge.